Diverse User Needs — Freelancers, SMEs, and corporates had very different expectations
Fragmented Experiences — Users used multiple platforms, making patterns unclear
Unclear Pain Points — Hard to identify consistent problems across users
Complex Compliance Understanding — Legal and documentation flows were difficult to decode
Limited Structured Data — Insights were scattered and unorganized
Translating Insights to UX — Converting research into actionable design decisions
Diverse User Needs — Freelancers, SMEs, and corporates had very different expectations
Fragmented Experiences — Users used multiple platforms, making patterns unclear
Unclear Pain Points — Hard to identify consistent problems across users
Complex Compliance Understanding — Legal and documentation flows were difficult to decode
Limited Structured Data — Insights were scattered and unorganized
Translating Insights to UX — Converting research into actionable design decisions